The 2026 China International Trade in Services Fair opened at Shougang Park in Beijing from September 9 to 13. The PAX West International Game Show in Seattle, USA, is a leading domestic light-field 3D display company that has just returned with fame. Zengshen Visual Technology showcased its autonomous light field display technology and global ecological solutions of exactly the same specifications as the North American exhibition in the Trade in Services digital technology exhibition area. The company's ZIMO M1 optical field 3D display has received an invitation to enter mainstream retail channels in North America. This time, it focused on showcasing China's innovative achievements in immersive visual technology and the results of international layout in Beijing, and has become a vivid sample of China's digital technology service technology going overseas and going overseas as a standard.
Currently, China is vigorously developing digital trade, implementing the “Artificial Intelligence +” campaign in depth, continuing to promote the high-quality development of digital services trade, encouraging cutting-edge technology enterprises to move from product export to technology export and standard export, and participate in global industrial competition and cooperation at a high level. Seven departments including the Ministry of Industry and Information Technology have also listed immersive audiovisual technologies such as naked eye 3D and spatial light imaging as key industry development directions, encouraging innovative technologies with independent intellectual property rights to compete in the global market. This year's trade fair is an important national platform for implementing the country's digital trade development and deployment. With the theme of “global service, mutual benefit sharing”, it focuses on the three functional positions of “expanding openness, deepening cooperation, and leading innovation”. For the first time, a “China Service” exhibition area was set up in the core area of the theme exhibition, and “Overseas Service” zones were set up at various special exhibitions to build a specialized platform for Chinese science and innovation enterprises to explore the international market. The in-depth visual exhibition practice is a vivid microcosm of China's digital service trading enterprises using national exhibitions to link to the global market and implement technology overseas strategies.
At this exhibition, Deep Vision focused on three major segments: core technology, terminal products, and industry solutions. The core exhibits include the ZimoMatrix light-field spatial matrix rendering system, the ZIMO M1 interactive light-field 3D display, and full-stack application solutions covering multiple fields. This technology deeply integrates AI human eye tracking algorithms with optical systems to achieve native light field 3D display without wearing auxiliary devices, with a crosstalk rate of less than 0.5%, and a 2D and 3D mode switching delay of less than 5 ms. It can be widely used in various scenarios such as gaming and entertainment, industrial design, medical imaging, remote operation, etc., and fully reflects the direction of industrial innovation where artificial intelligence and new displays intersect.
Above the booth, the realistic and perceptible naked eye 3D effect made the scene very popular. In addition to visiting and inquiring from leaders at all levels, industry guests, and mainstream media, the immersive visual experience attracted a large number of visitors to the exhibition. There was often a long line in front of the booth, making it a popular place to check in. At the same time, at the Shijingshan Sports Bureau's joint booth, Zondision series light field display products were simultaneously exhibited, covering 27 inch and 32 inch light field monitors and 27 inch light field all-in-one computers. This is an important experiment for enterprises to develop deep integration in the sports industry in addition to medical care and industrial tracks. Combining WTT's top sports event content, the exhibits realized the 3D presentation of sports event images in a light field, and received attention and recognition from many parties.
Just a week before the opening of the trade fair, Deep Vision completed its first large-scale public appearance in the North American market. From September 4 to 7, local time, the company landed at the PAX West International Game Show in Seattle, launched the world's first ZiMoMatrix Light Field Space Matrix Rendering System, and simultaneously launched a global developer program, which received widespread attention from overseas gaming and consumer electronics industries, marking that China's light field display technology has officially entered the core circuit of the global immersive industry. From Seattle to Beijing, the company established the “Overseas Technology Launch+ Domestic Industry Connection” dual exhibition linkage model, and relied on the two major international exhibitions to open up collaborative channels for domestic and foreign markets. This is also the “domestic innovation and global landing” path encouraged by the policy to go overseas.
“The trade fair is a national window for China's trade in services to the outside world. PAX West represents the leading direction of the global digital entertainment industry.” The relevant person in charge of Zongshen Vision said that the company hopes to use the joint exhibition to, on the one hand, respond to the country's trend of promoting the internationalization of digital technology and AI-related standards and export the light field display technology standards independently developed by China to the world; on the other hand, rely on the trade fair platform to connect international cooperation resources to promote the implementation and transformation of technological achievements in more scenarios, and promote the two-way empowerment of Chinese and foreign industries through technical cooperation.
Established in Nanjing in 2020, Zongshen Vision is a national high-tech enterprise with more than 150 independent intellectual property rights. The light-field 3D display solution was selected as a typical case of the national metaverse in 2025 and a typical example of a national audiovisual system. The company has formed a two-wheel drive product matrix for the professional market and consumer market. In addition to ZIMO M1 receiving an offer from the North American channel, it is expected that a 27-inch light-field gaming display for the consumer market will be launched in the fourth quarter of 2026 to continue improving the global product layout.
According to data from the Ministry of Commerce, the scale of China's digital services trade continues to expand. In 2025, the total import and export volume of digital services reached US$36.7 billion, an increase of 8.9% over the previous year. This year's trade fair brings together exhibitors from 90 countries and international organizations, with more than 1,830 companies participating offline, and 473 of the world's top 500 companies and industry leaders. More than 200 innovative achievements will be released during the exhibition. Guided by a series of national policies, more and more market players mastering hard core technologies such as AI and new displays are speeding up the transition from products to technology and standards collaboration, continuously improving the international voice of China's digital services.
Industry insiders believe that with the continuous strengthening of domestic digital technology, with the support of digital trade reform and innovation and a series of policies such as “artificial intelligence +”, more and more technology enterprises are relying on national platforms such as trade fairs to accelerate their overseas expansion. The development path has upgraded from product export to technology export and standard output, injecting science and innovation into the “China Service” brand, helping the high-quality development of China's trade in services, and contributing China's solutions to global digital industry innovation.